Retail business tips: how to design attractive shelving display

The only thing worse than walking into a store and not being able to find what you're looking for, is to walk into a store and find a complete mess.

Shelving is the most important factor in keeping your store neat and orderly. Not enough shelving space creates overcrowding and makes things difficult to find, while too much shelving can lead to wasted space.

It is very important to have the right amount of shelving space for the amount of product you have.

The type of shelves you use also create atmosphere for your store. Glass lends to an expensive, classy atmosphere, and wood to a homey atmosphere, while plastic or metal lends to a more economical or warehouse type atmosphere.

Picking a necklace out of a glass case is more appealing that picking one off a plastic rack.

You can create the feeling of high quality, expensive items at reasonable prices just by the way they are displayed.

The $20 necklace in a glass case seems a better buy to the customer than the same $20 necklace on the plastic rack which suddenly feels overpriced.

Shelving displays are a marketing tool and there are some factors to keep in mind before setting up your shelving units.

Marketing research shows the majority of people turn to the right when entering a store - use this to your advantage. Higher priced items can be placed to the right with lower priced items to the left. Or if you have an over abundance of an item you are trying to get rid of, set up a display on the right side of the store.

Marketing research also shows that people tend to look more at eye level than up above or down below. High top shelves and low bottom shelves can be used to neatly organize overstock. Keep your main product supply where the customer can easily see it.

There are some shelving no-no's I often see committed and can't believe places are still doing these.

1) Clothing should not be folded on tables or shelves - they should be hung up.

a) Folded clothes are dug through to find the right size (even if the sizes are marked on a sign).

b) Folded clothes do not get refolded the way they were originally folded, created a messy look.

c) Folded clothes don't get put back where they came from - this is especially true when the sizes are separated by shelves - the clothes usually get put back on the closest shelf - one it did not originally come from.

d) Folded clothes require more time to keep them neat and orderly due to refolding.

e) Folded clothes are reminiscent of garage sales; however in the store prices will be higher, making a customer feel they are not getting as good a deal.

2) Shelves should not be empty.

3) Shelves should not be over crowded.

4) Shelves should not be broken in any way - this is a safety hazard and you would be liable for any accidents or damages.

Shelves should be at equal heights, although they may be staggered to create a different look. Don't put shelves to close on top of one another to make removing and placing product difficult.

You can create pretty displays on your shelves by the way you arrange the product, be creative! Show how items can go together by putting them together. Use tissue paper, ribbon, confetti and other items to decorate the shelves giving them a more appealing look. This works incredibly well with glass shelves.

Use decorations in your shelving displays that go along with the seasons of the year, holidays or other events related to the area you live in. For example, at homecoming, use the school colors to decorate.

The most important rule to remember when creating shelf displays is to use your space wisely - don't leave too much empty space and don't overcrowd. Use your best judgment. What looks good to you will probably look appealing to others as well.

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Office tips: workstation design and layout

The set up of your office space either at home or in a physical office is important because it aids in productivity. The best workstations allow you to focus, have necessary items close at hand, and minimize distractions.

If you are setting up a home office, you may want to consider the following:

If possible, set up your work station in a separate room of your home that is to be used solely for working. If there is limited space and this is not a possibility, it may be possible to use decorative screens to divide your space and allow you to feel as if you are in an environment for work rather than at home. The key is to minimize distractions so that when you need to work you have the space and quiet that you need.

Purchase a good chair and lighting. This may sounds logical, but oftentimes people forget these essentials. A good chair allows you to work comfortably for long periods of time. Good lighting not only will help your eyes, but can be used to help create an atmosphere that is focused, bright, and different than any other room in your home. Have a computer, printer, Internet connection, and phone line that are dedicated to your home office. This will ensure that you do not have to share the phone or computer with other family members when you need to be working. Also, this will help you get into the mindset that when you are working with these items that you are working, not surfing the Internet or chatting on the phone with friends.

Allow for enough room to spread out and have all your necessary papers and office supplies conveniently at hand. For example, if you have room, it is nice to use a desk with a wrap-around side or two. There are a variety of U- or corner-shaped desks available for purchase. This allows you to have easy access to your work papers, as well as having ample space to spread out when working on a project. Shelves will allow you to set out your books, papers, and office supplies in an organized way that makes them easy to find yet unobtrusive.

Use a filing system. In a physical office building, there usually are many filing cabinets that it is easy to take them for granted. In a home office, it is essential to create a filing system that works best for you. An office supply store offers many options including stand alone cabinets or simple folding files that can keep papers organized by date, subject, or other categories. Plants add to the beauty of your workspace and add oxygen to the air. If possible, adding a plant or two to your home office is a nice touch. Not only does it make your space seem welcoming by adding color and life, but the plant will add oxygen to the air -- something that may help you breathe easier when the pressure mounts.

If you have children, hire a caregiver during your working hours. Working from home is a great perk, but if you fill all your time with taking care of the children or cleaning, you never will be as productive as you and your employer would desire. If you have children and can afford to do so, it's best to hire a nanny or place the children in day care for part of the day so that you can get work done. This allows you to work during a set amount of time, then be a great parent when the work-day is done and it is family time.

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