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Rabu, 01 Desember 2010

  1. Understand that protecting customers’ privacy is essential to maintaining and increasing sales and profits online.
  2. Develop a privacy policy, post it on your web site, and live by your policy. For guidelines, visit three Web sites: www.privacyalliance.org, www.respectprivacy.com and www.privacyrights.org.
  3. Put top-notch security systems in place to make sure that customer data is not lost, misused, altered or stolen.
  4. Require that third parties with whom you deal provide similar data security.
  5. Don’t provide personal information collected from customers to third parties unless you have explicit permission from the customers to do so.

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5 Tips for Domain Naming

By Christine Banning, SCORE VP Corporate Relations


1. Create an online identity. Get a Web domain now, even if you aren't building your site until later.

2. Pick three domain names that fit your business. Your first choice may be taken, so have a few domain name ideas. If your top three picks are available, consider getting all three. It's not too expensive and then you have flexibility to create a site for a special promotion or use a special landing page for an event.

3. Check out domain name vendors. You can register your domain with your choice of vendor. Here are some well-known, domain name registrars:

  • Concentric, www.concentric.com
  • Network Solutions, www.networksolutions.com
  • Yahoo Domains, www.yahoo.com
  • GoDaddy, www.godaddy.com
  • Domaindirect.com, www.domaindirect.com

4. Keep your renewal current. Don't forget to renew your domain name. Businesses have been known to let a name expire and then find that their Web site has disappeared from the Internet. Don't let that be you.

5. Once you have a domain, name your URL mycompany.com, place your URL on every marketing and business document that you produce. Let your company be known.

Brought to you by SCORE, America's small business mentors, at www.score.org.
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Kamis, 19 Agustus 2010

Unconventional Job Search Strategies: Savvy Move or Silly Stunt?

by Susan Johnston, for Yahoo! HotJobs


Given the competitive climate, some job seekers are trying unconventional methods like Twitter, blogging, and video resumes to get noticed and (hopefully) get job offers. According to the Dallas Morning News, one unemployed woman even spent $1,200 to rent a billboard promoting herself. But are these strategies a smart way to get an employer's attention or just a silly stunt?

Barry Deutsch, partner at IMPACT Hiring Solutions, and Miriam Salpeter, career action coach and owner of Keppie Careers, weighed in with their advice.

Blogging

Why you should try it: If you're a strong writer, then starting a blog can be a great way to showcase your writing skills and stand out from the crowd. "A blog is a tremendous opportunity to share what you do," says Deutsch. "One of the things that recruiters do is Google searches on candidates. Now you can start to develop a real brand around yourself." He adds that commenting on other people's blogs can also help you get noticed.

Why you shouldn't: Salpeter encourages clients who write well to consider blogging, but she stresses that "You have to have someone to edit it for you or be a strong writer. You don't want to put out a blog that is not well written. And to do a blog, you have to blog relatively frequently." If you don't have the time or skills to create your own blog, she suggests Twitter.

Using Twitter

Why you should try it: Twitter's microblogging platform is great for "building a network and creating a community of people who have an interest in you and who share information," according to Salpeter. "Obviously, the best jobs to look for on Twitter are social media jobs," she adds. "However, as Twitter becomes more and more mainstream, the usefulness for making connections expands and grows. It's about connecting with people in an informal and media-savvy way."

Why you shouldn't: Because Twitter is so friendly and informal, it's easy to let your guard down and post comments that could undermine your professionalism. "What I'm discovering is a lot of people are posting messages and describing their frustration or pain [in looking for a job], not reaching out to others or engaging in conversation," says Deutsch. Though Deutsch sees lots of potential for networking on Twitter, he cautions that you shouldn't use it as a "bulletin board for venting your frustration."

Renting a Billboard

Why you should try it: The Texas woman who rented a billboard says she got two job offers in addition to over 50 calls and emails. "I think it's very creative," says Deutsch. Of course, he adds, "The problem with that approach is now you have to invest some money to advertise."

Why you shouldn't: Some might call this approach creative, but others might see it as desperate. And as Salpeter points out, "Hiring people don't want desperate people. [Job seekers] would probably be better off finding a coach than spending money on an advertisement. Even people whose resumes are not bad could be better."

Posting Online Ads

Why you should try it: Although it's not a common strategy now, Deutsch predicts that hiring managers will see more candidates "taking out ads [and] targeting them to specific sites. Or taking out a radio spot out during drive time." Keppie points to an experiment where several recent graduates posted ads on Facebook and targeted them geographically or to a specific company. "This is something that could possibly work for a young person," she says.

Why you shouldn't: Of the five grads involved in the experiment, many of them got job leads, but so far none of them landed a job from it. Salpeter does not recommend this strategy to most candidates, because she compares an online ad to "tapping a random person on the shoulder." Instead, she recommends using social networking sites to connect in a more personal way, "as you would one-on-one."

Video Resumes

Why you should try it: Salpeter says that job seekers might consider a video resume "if you're in an industry that requires you to present on a regular basis and if you're very good at that." According to Deutsch, video resumes allow you to "engage on a personal level. It's a great chance to see how [job seekers] communicate, articulate, structure what they want to have in that video resume."

Why you shouldn't: Both experts stressed that you still need a written resume, and that video resumes must be done well to be effective. "The fact is, most people don't really look that good on video unless you have some kind of professional setup," says Salpeter. "Why would you want to send a video resume that wasn't professionally done?" She adds that not all employers have time to watch a video, so in many cases an online portfolio makes more sense.


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Rabu, 18 Agustus 2010

Why Structured Networking Works

by Caroline Levchuck
hotjobs.yahoo.com


Networking is a key part of a successful job search. It's also a hard skill to master. So job seekers often wonder "Where do I start?"

Structured networking groups may be the answer. With the help of facilitators, employed peers and career coaches, these organizations offer opportunities for members to connect and share job leads.

Plus, they help members learn to network skillfully and confidently.

A Little Structure Goes a Long Way

Networking requires that you step outside your comfort zone -- and act confidently there.

The appeal of structured networking groups is just that, structure. Meeting new people and building relationships are easier in a formal program.

Structured networking groups teach networking techniques in a safe, non-threatening forum. After you've practiced and honed your skills, you're then able to network without fear or anxiety.

The Elevator Pitch and Other Techniques

The format of structured networking events varies. Usually a structured networking group offers both informal gatherings as well as programs run by career coaches or facilitators.

One common program teaches job seekers to create an "elevator pitch." An elevator pitch is a short summary of your background and skills. It should be concise, confident and brief enough that you could share it with someone during an elevator ride.

As new members develop their pitches, coaches and more seasoned members of the group will give feedback and offer suggestions.

Structured networking groups also usually offer lectures and sessions to provide support. And members are expected to help one another by sharing contacts whenever possible.

1-2-3 Contacts?

The goal of structured networking is to gain useful professional contacts. However, don't expect to attend a few events and go home with an address book full of job leads.

New members must be patient.

Organizations stress that strong relationships form over time. Each individual has to earn the respect and trust of the other members before asking them for contacts or referrals.

The Price You'll Pay

Many structured networking organizations charge membership fees or fees to attend specific events. Some groups offer discounts to individuals depending on their financial situation.

Groups are usually categorized by profession, income or geography. You'll have to do some research to find the group that's right for you.

If you feel uncomfortable about paying for a group's services, trust your instincts. Before you pay to join a group or attend events, check the Better Business Bureau: http://www.bbb.org

If you don't want to pay to join an organization, or can't afford to, consider starting your own networking group.


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How to Change Careers Part 3: Making the Change

by Caroline Levchuck
hotjobs.yahoo.com


So you've identified the new career that's right for you. Now you need to start making the switch.

In the third part of our series on changing careers, Richard Bolles, the author of "What Color Is Your Parachute? 2003: A Practical Manual for Job-Hunters and Career-Changers," offers strategies for starting a career change.

Bolles advises talking to at least five people who are successful in the field you want to pursue.

"There are four simple questions you need to ask [these people]," said Bolles in an interview with Yahoo! HotJobs.

Once you've gotten answers to these questions, you're on your way.

The Best of Times

When talking to someone in your desired industry, the first question a career changer should ask is "What do you like best about your job?", advised Bolles.

This question serves two purposes.

First, you learn about the rewards and advantages of the job.

Second, you have an opportunity to become familiar with the industry vocabulary. People will speak enthusiastically about their job's rewards, and you can pick up essential jargon by listening.

The information you collect here becomes especially helpful for future job interviews.

"If you've [spoken to] enough people, you start to speak the language they speak. When you go for an interview for a job, you speak as an insider instead of an outsider," said Bolles.

The Worst of Times

The second question that a career changer should ask someone in their target industry is "What do you like least about your job?," advised Bolles.

"You can find out where the land mines are hidden," said Bolles.

This question helps you identify the job's challenges and anticipate potential pitfalls. It will also help you maintain realistic expectations. For example, you might discover that a job involves more administrative work than you'd like, or that it requires more travel than you're willing to do.

"That's where the revelations come from," said Bolles.

Getting Out of the Gate

The third question that a career changer should ask someone in their desired industry is "How did you get into this [field]?," recommended Bolles.

"That's where the fascinating stories lie," said Bolles.

These stories give you essential insight into the career-change process.

"[They] are useful because they can give you new ideas on how to break into a field, as well as give you encouragement that it IS possible," said Bolles.

You might mistakenly believe that you need a degree or special knowledge to be successful in your chosen field. But you can learn that there are many different ways to get started, said Bolles.

Referrals

The fourth question that a career changer should ask someone in their target industry is "Can you suggest any other people I can talk to in the field?," advised Bolles.

"Most likely they do know people [in the industry]," said Bolles.

Bolles recommended that you ask the person if they will call the referral in advance for you.

"[An advance call] often kicks open a door that might be shut. It's [the referral's] friend who's called for you, instead of a stranger. That's how you get in the door," said Bolles.

If your referrer won't or can't make the initial contact, ask if you can mention their name when contacting the referral.

Always try to get the names of at least two referrals for informational interviews. And always send a thank-you note to everyone who was kind enough to meet with you.


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Selasa, 17 Agustus 2010

Reapplying for a Job After Rejection

by Caroline Levchuck
hotjobs.yahoo.com


You've found your dream job at your dream company. You apply. Maybe you even land an interview. What you don't land is the job.

Does this mean you'll never be an employee at The Company of Your Dreams, Inc.? Far from it. Too many job seekers react to a single rejection by crossing that employer off their list when, in fact, having been passed over once might actually give you an advantage as you reapply in the future.

So, how can you turn today's no into tomorrow's yes?

Knowledge Is Power

Just because you were rejected from a job, doesn't mean you didn't come close to landing it. In fact, if you received a form letter -- or your phone simply didn't ring -- you may never know. So, it's time to be bold. Call up the hiring manager or someone you interviewed with and ask for some insight as to why you weren't the best fit for the position. Perhaps you were lacking a specific skill. Maybe you need additional experience. You might even find out they filled the position internally, which isn't a reflection on your abilities at all. If you never got a response you may find out that they never received your resume in the first place.

Next, follow up with someone in the human resources department as to the company's policies on reapplying. Stress your interest in building your career there. Ask if the position is still available and how you might learn of similar openings now and in the future.
Finally, use the knowledge you have of the company to assess your performance and evaluate how well you fit in with the company's culture. Combine this information with what you learn from the hiring manager to

decide if you need additional training and/or experience. Maybe you just need to polish your interview skills or dress and speak more like a company employee.

Persistence Can Pay Off

Did you interview with more than one person? Were you referred to the company through a friend or a member of your network? Contact anyone you know or with whom you had a rapport and pick their brains about the company, additional opportunities and what you could have done to improve your performance or skills.

Work to incorporate these folks into your network by finding ways to help them with their careers and professional development. Pass along a pertinent article or business contact. Invite them to lunch or another social-yet-professional event on occasion. Keep in contact with each on a consistent yet not-too-frequent basis. Make sure they're all aware of your abilities and aspirations. If they're not, ask them to review your resume. This will ensure that they'll think of you when they hear of appropriate openings at the company.

Avoid Being a Pest

While you want everyone and anyone to know of your desire to work for a company, you must avoid looking desperate -- and you must avoid being annoying.

Do not apply for jobs within the company that you're not interested in or remotely qualified for. Hiring managers and human resources professionals will stop considering you for positions for which you are a good fit if they think you aren't taking the process seriously.

However much you wish to work for The Company of Your Dreams, Inc., remember to apply for other jobs at other companies. You can't neglect your career or your bank account while waiting for the ideal opening to become available. More experience will make you more attractive to most employers.

And in the End ...

However many times you reapply at a company, improve your follow-up performance at each instance. Call a few weeks after submitting your resume to make sure it is in the right hands. Send thank-you notes to everyone who interviews you or tells you of an opening.

Keep tabs on personnel changes at the company to the best of your ability. If one hiring manager or supervisor didn't hire you, he or she could leave the company or move to another department. Human resources professionals who may have written you off may have moved on to a different organization altogether.
If you believe at any time that you're being treated unfairly by a company, cross it off your list and don't look back. You don't want to work for any business that might mistreat you.


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Minggu, 15 Agustus 2010

Six Common Job-Interview Questions

Try These Sample Questions to Help Get Ready
by Tom Musbach


One of the easiest ways to build confidence before a job interview is to prepare answers to questions you might be asked. Whether you're applying for a position as a web programmer, accountant, or legal secretary, interviewers often use some general questions to assess candidates, so you'll increase your chances for success if you prepare for them in advance.

Six common questions are listed below, along with insights from several recruitment professionals about how to answer. As part of your interview preparation, take the time to formulate answers to each question, focusing on specific tasks and accomplishments.

"What are your strengths and weaknesses?"

This is one of the most well-known interview questions, and interviewers often ask it indirectly, as in, "What did your most recent boss suggest as areas for improvement in your last performance review?"

Lindsay Olson, founder of Paradigm Staffing Solutions, a firm specializing in hiring public relations professionals, suggests tailoring your "strengths" answer to skills that will benefit the prospective employer. Though you may have a knack for building gingerbread houses, it might be of little value for the job at hand.

When it comes to weaknesses, or areas of growth, Olson recommends building on your answer to include "how you have improved, and specifics on what you have done to improve yourself in those areas."

"Why did you leave your last position?"

"Interviewers will always want to know your reasoning behind leaving a company ? particularly short stints," says Olson. "Be prepared to tell the truth, without speaking negatively about past employment."

"Can you describe a previous work situation in which you ... ?"

This question comes in many forms, but what the interviewer is looking for is your behavior on the job. Your answer could focus on resolving a crisis, overcoming a negotiation deadlock, handling a problem coworker, or juggling multiple tasks on a project.

The theory behind this type of question is that past behavior is the best predictor of future behavior, according to Yves Lermusi, CEO of Checkster, a company that offers career and talent checkup tools. "The key to responding well is preparing real job examples, describing your behavior in specific situations that demonstrate important skills that the job requires."

"What is your ideal work environment?"

This question is not about whether you prefer a cubicle or an office, so think broadly to include ideas about supervision, management styles, and your workday routine.

Bob Hancock, senior recruiter for video game publisher Electronic Arts, says that he uses this question with candidates because it can give "a sense of their work habits, how flexible they are with their schedules, and how creative they are."

"How do you handle mistakes?"

The best strategy for this general question is to focus on one or two specific examples in the past and, if possible, highlight resolutions or actions that might have relevance to the job you're interviewing for.

"Employers want to know they're hiring someone with the maturity to accept responsibility and the wherewithal to remedy their own mistakes," says Debra Davenport, a master professional mentor and columnist for the Business Journal in Phoenix.

"What is your most notable accomplishment?"

Paradigm Staffing's Olson suggests that candidates think of three or four accomplishments and quantify what their actions meant in terms of increasing revenues, saving resources, or improving resources.
"Being able to quantify your achievements in your career will launch you ahead of the rest," she says, "and demonstrate your ability to do the same as a future employee."

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Kamis, 12 Agustus 2010

Job-Hunting on the Sly

How to Tap Your Network Without Tipping off Your Boss
by Caroline M.L. Potter, Yahoo! HotJobs


Even if you have a job, you may be in the market for another one.

Your current employer may be in dire straits, or you may simply be seeking new challenges. But in a challenging economy, there are a lot of eager professionals gunning for any position -- including your present one. And because most employment is at-will, you may be fired for looking for a new job.

Use these tips to alert your network about a job search without alarming your employer.

Don't Go into Broadcast Mode

Even though you want your network to know you're looking for work, Liz Ryan, founder of AskLizRyan.com and author of "Happy About Online Networking: The Virtual-ly Simple Way to Build Professional Relationships," urges job seekers, "Do not use LinkedIn, Facebook, or Twitter to indicate that you're job hunting!"

The same goes for mass emails. She states, "People process information differently and they may think they're being helpful by forwarding a message when, in fact, they're being indiscreet." Someone could reach out, inadvertently, to someone connected to your boss and blow your cover.

"Remember, too, that gossip is a valuable currency today," she says. If news of your search falls into too many hands, you cannot control how it is spread. "You can't put such a currency in people's hands and expect them not to spend it."

If you ask for a helping hand, ask your associates to run possible leads and introductions by you before pursuing them. The same goes for recruiters. You don't want anyone acting on your behalf without your approval, as you risk exposing your search to your current employer.

Stay Top of Mind All the Time

Because your network is your most powerful resource for finding another job, you must make sure everyone in it understands what you do and what types of opportunities you're pursuing. Says Ryan, a former human resources executive, "The best possible thing you can do for a search is enroll your job-search army! Meet with them. Talk with them. Ask about their lives. Find out how you can help them. This will get them thinking about you in an up-to-date way."

And if your network isn't big enough, she says that growing it is easiest when you have a job. She notes, "Employed job seekers have a HUGE advantage over unemployed people because they can reach out to anyone in their industry, invite them to coffee, and get to know them without asking for anything." These people may not respond to you when you're unemployed. The same is true for those already in your network.

"If you let a connection lapse, you may encounter apathy when you ask for help," Ryan adds.

Be Ready with References

If you're looking for a job while you have one, you probably don't want to use your boss or a current colleague as a reference. This is particularly vexing if you've held the same position for a number of years. Ryan, an expert on the new millennium workplace, advises, "We have to cultivate references all the time. Look to people who have left the company. Former clients. Even vendors. You may think a vendor wouldn't roll over on a client they serve, but they're pragmatic. You may be a good contact for them down the road." Individuals you know through volunteer activities and professional associations can also act as references.

Another great opportunity for references from your current boss and coworkers are LinkedIn endorsements. "Approach your boss in an 'up' moment, when you've gone the extra mile or saved something, and ask, 'Do you use LinkedIn? May I ask you for an endorsement? It would be fantastic because I'm thinking of becoming an officer in a professional association.' Or something to that effect." Once you have the endorsement, it's there for potential employers to see.


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Rabu, 11 Agustus 2010

Top Certifications to Enhance Your Career

Targeted Training and Good Salaries in Less Than Two Years
by Amelia Gray, FindtheRightSchool.com


Looking for a career change, but not sure you're ready to spend years in school? No matter what you're looking for in your job future, certifications can bring big changes. These certifications are concentrated career-advancers that can give you the targeted training you need to prove your knowledge to hiring managers. Become indispensable in your field with a shorter degree commitment than either a bachelor's or associate's degree.

Cisco Certified Network Associate
This essential IT certification proves your skill with the industry's most ubiquitous networking products. CCNA training prepares IT professionals to mitigate security threats and work with wireless networking technology. CCNA training is a must for anyone interested in network administration, information systems, and management. Network and computer systems administrators saw mean annual earnings of $67,850 in 2007, the BLS reports.

Dental Assisting
When dentists want to expand their business, assistants are often the first hires. Excellent job prospects are expected, with 82,000 new dental assistant jobs projected to enter the field through 2016. What's more, this growing, interesting career can be had with a short certificate program. Dental assistants earned mean annual wages of $32,280 in 2007, the Bureau of Labor Statistics (BLS) reports.

CompTIA Project+
Gretchen Koch, director of skills development programs at CompTIA, reported to Computerworld that as of late July, The Computing Technology Industry Association awarded 20 percent more Project+ certifications than in the previous year. According to CompTIA, the certification "allows employers to validate the basic project management skills of any employee." In plain English, that means you get a little more control over your climb up the ladder.

Court Reporting
This specialized career combines elements of transcription, reporting, and skilled labor. Career prospects for court reporters are expected to be excellent for those with certification, the BLS reports. Salaries are also looking up: In 2007, court reporters saw mean annual earnings of $48,380. This criminal justice career requires only a short certificate program, making training to become a court reporter a solid option.

Microsoft Certified IT Professional
In the IT world, certification is a way to stay current and distinguish your skills in a swiftly changing job environment. IT infrastructure is the focus of this certification, which gives students focused training in an essential element of the industry. Windows system administrators benefit the most from this certification. According to the BLS, computer support specialists and system administrators saw mean annual earnings of $67,850 in 2007.

Paralegal
Working behind-the-scenes in a law firm could be one certification away. If you already have a bachelor's degree in another field, you might feel like you're stuck in one industry for the rest of your working life. Fortunately, certification programs open up your options. Earning a certificate in paralegal studies could have you earning mean annual wages of $47,600, as reported by the BLS. If you don't have a bachelor's degree, an associate's degree in the field is all you need for most positions.

Accounting Clerks
While fully licensed accountants require years of school, the clerks who work with them need only a certificate, which stands in for valuable work experience in the field. Salaries for the career are another perk of gaining the knowledge that will have you doing your own taxes every year. Bookkeeping, accounting, and auditing clerks earned mean annual wages of $32,780 in 2007, the BLS reports.

Fire & Emergency
Hiring managers for fire department and EMT personnel are looking for the kind of worker that is trained, professional, and able to go to work in stressful situations. Certification in fire and emergency services gives you a background in policy and safety guidelines that will prepare you to work in this important field. In 2007, fire fighters earned mean annual wages of $44,130, according to the BLS.

Graduate Certifications
Add to your existing bachelor's or master's degree with a certification that can take your career to the next level. The business, IT, and vocational certifications at the graduate level offer a range of advanced training opportunities. Graduate certifications are available in information systems, Six Sigma, quality assurance and other fields.

While no certification program can guarantee career advancement, a new job, or a particular salary, they're one way to advance your skills without spending years in school. Whether you're in a career with a swiftly changing job description or trying to leave your current dead-end job for greener pastures, certificates offer an alternative to a traditional associate's or bachelor's degree.

Amelia Gray is a freelance writer in Austin, Texas.


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A Stimulus Plan for Your Job Search

by Doug White, Robert Half International


In an effort to revive the economy, Congress recently passed a $787 billion stimulus package. There are probably days when you need your own stimulus plan. Like the economy, you may feel stuck in a slump, especially if you've spent months looking for employment. But instead of losing heart, use this multifaceted plan to recharge your job search:

Build Up Your Networking Infrastructure

The road to a new job often begins with a member of your professional network. Deepen your contact list by meeting new people in any way you can. Get active on networking sites such as LinkedIn, Facebook and niche portals relevant to your industry. For instance, DesignerID is geared specifically toward graphic designers.

Supplement your online efforts by joining professional associations and regularly attending industry events where you can meet others face to face. You also might look into support groups for out-of-work professionals. As the recession has intensified, more people are gathering both online and off to commiserate and share employment leads, interviewing advice, and job-hunting war stories.

In addition, remember that you never know who might be able to offer an "in" with an employer. Spread the word about your job search and career goals to everyone, from friends and relatives to neighbors and former classmates.

Invest in a Targeted Resume

Customization is king. Don't blindly blast the same one-size-fits-all resume to every employer with an opening. While it's smart and efficient to create a solid basic resume, take the time to tailor your document to the specific opportunity. The extra effort can yield huge dividends. Research each prospective employer and mirror the language from the job posting to play up your skills, qualifications and accomplishments that directly relate to the position. Reviewing the firm's website, marketing materials, and recent annual reports will give you a good sense of its mission, history and culture.

You'll gain even more of an edge by submitting a well-crafted cover letter -- a valuable sales tool that many job seekers fail to utilize. Within the letter, expand upon your biggest strengths, highlight your knowledge of the firm, and reiterate your enthusiasm about the job.

Ease Anxiety Through Action

Does your self-confidence need a bailout? A protracted job search can understandably test anyone's pride and patience. But don't let fears and frustration undermine your focus. Hiring managers will want to know what you've been up to beyond just "looking for a job." Instead of wallowing in worry, turn downtime into learning time. Stay current on industry trends and expand your skills by taking a professional-development class, attending conferences, continuing to read trade publications, or even teaching yourself a new software program.

Pursuing temporary work is another smart way to show employers that you've remained engaged while on the job hunt. Many organizations that have instituted hiring freezes or laid off employees due to the recession are seeking the services of interim professionals to keep productivity and service levels high. Project work allows you to stay busy, make valuable new contacts, earn money and get your foot in the door with companies that, at some point, will again be looking to hire top-quality full-time employees.

Robert Half International is the world's first and largest specialized staffing firm with a global network of more than 360 offices worldwide. For more information about our professional services, please visit www.rhi.com. For additional workplace articles and podcasts, visit www.workvine.com.


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by Lila Daniels, FindtheRightSchool.com


In work, as in life, crushes come and go.

Who hasn't been seduced by a hip, downtown office or some stellar-sounding perk? But soon, the bloom is off the rose and there you are, toiling away at a job you barely tolerate. The reason career crushes crash and burn is that they aren't built on anything real. True love is built on hard work. In the job world this often translates to schoolwork and a willingness to start from the ground up.

It was true for Dan Lyons, a freelance television producer. "After getting a bachelor's degree in communications and spending a summer at film school, I spent a lot of time at my first job answering phones," said Lyons. He stuck with it and now has a career that takes him all over the world, working with engaging people from scientists to celebrities.

In addition, the Bureau of Labor Statistics (BLS) reports that producers earn a median salary of $61,090. Sounds like a dream, right? Perhaps, but Lyons said the job isn't for everyone. There are long hours and lots of airline travel involved. So, how do you figure out the career that is made for you?

A Career You Can Commit To

Spend some time thinking about all the ways people find deep satisfaction in life --perhaps through their creativity, their connections to others, by traveling to foreign shores, or even just being outdoors. Then, figure out what motivates you beyond the paycheck.

When you're trying to write your own career love story, it never hurts to hear how others fell head over heels. It's equally important to get all the facts before jumping in. Here are a few fairy tale careers and the real facts that go with them, including BLS median salary statistics.

Public Relations

Even before we fell for Samantha Jones' fictional PR career in "Sex and the City," public relations posts have been objects of affection. Some fall for the celebrity angle. Others are drawn to the ever-changing nature of the work. In an interview for "On The Page," Melissa Menta says she feels lucky to have her job. She describes her work as an executive director of public relations this way, "Some days I sit and write and I think strategy and corporate, other days it's celebrity stuff. It doesn't ever get boring."

The Real Facts: To make this career match, you'll need a degree in public relations or communications, some prior experience, and the ability to multi-task big time. What you get is a dynamic job working with powerful, interesting, and even famous people. Specialists in PR earn median salaries of $49,800, while managers make $86,470.

Chef

When asked by the Naples Daily News what inspired him to become a chef, Mark Thomas Beatty replied that he loves food. This is a common ingredient to many chef's career love stories.

The Real Facts: You'll need to blend a stint at culinary school with your passion for food. Long hours on your feet and constant pressure, along with working weekends and holidays, will test your mettle. If you're meant to be a head chef, median salaries are $37,160.

Wedding Consultant

What better way to fall in love with your work than to be around people who are madly in love with each other? Sure, you might run in to a bridezilla every now and again, but how many other job descriptions include wine and cake tastings? Weddings are big business. The Association of Bridal Consultants calls it a $165 billion industry, with 2.4 million weddings in the U.S. every year.

The Real Facts: Many wedding planners start out with hospitality training -- working as caterers or event planners often for a high-end hotel or resort. With experience and industry connections, they branch out on their own. Salaried meeting and event planners earn a median salary of $43,530. Some independent wedding consultants charge between 10 and 20 percent of the overall cost of the wedding, while others charge a flat fee.

Before You Settle Down

You wouldn't get married on the basis of a few dates, so don't even think of committing to a career on a whim. It's important to take your career possibilities for a test drive. Talk to some professionals in the field that interests you. If it still sounds good, start taking some courses on campus or online. Many schools offer internships, perhaps the best way to road test your dreams.

Once you've found the match made for you, be prepared to pay your dues. Take some career advice from Dan Lyons: "While you've got to start somewhere, don't get too good at the grunt work. Do your job well, but show them you've got potential to do more."

Lila Daniels is a freelance writer living in Vermont. She previously worked in higher education publishing and as a high school art teacher.


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Cover Letters that Catch the Eye

by Heather Boerner, for Yahoo! HotJobs


Throw away your form letter. These days, getting your cover letter noticed means getting creative.

"A good cover letter can be the difference between getting a job and not getting a job," said Gretchen Hirsch, writing coach and author of "Talking Your Way to the Top." "How you stand out, how you tell your story, is with cover letters."

Consider these tips from hiring managers and writing coaches:

Start Strong

News reporters know most people only read three paragraphs, so they lead with the most important information. You should, too. Start with a relevant professional accomplishment, said Sherry Mirshahi, a resume writer and interview consultant with Interview Roadmap.

"The accomplishment should be aligned with at least one of the qualifications the employer seeks," she said. "This encourages the reader to continue reading and automatically positions you as an expert."

Keep It Employer-Focused

Talk about how the job fits your goals in the interview. Use the cover letter to show how you can help the employer meet her goals, said Alison Farrin, hiring manager and owner of Innovative Pension.

Make sure your cover letter shows that:

* You've looked at the company website and know what they do.
* You can help cut costs or increase profits.
* You have something that makes you special and will make the company special.

Farrin suggests the following example:

The description of your company's range of services indicates that you place a high value on quick response to clients but with particular attention to details. In my position with XYZ Company, I was employee of the month six times based on my fast, accurate service record. I look forward to improving on that record with a company that values my skills in this area.

"If I received a resume that took the time to come up with anything remotely close to this kind of thoughtful information, once I picked myself up off the floor, I would be picking up the phone," she said.

Write a 'Charticle'

Short charts in magazines attract more eyes than long articles. So ditch paragraphs in favor of columns, said Malcolm Munro, a career coach and author of "Marketing Yourself for Your Dream Job."

In one column, list the attributes the employer needs. In the next, show how you meet them. For instance, if it asks for four years experience, list that you have six. If it asks for a self-starter, list your experience starting and leading a team and how it increased profits.

Keep It Short

"If you're a hiring manager and you're going through resumes for eight hours a day, cover letters better be real short," said Munro. "No one wants to read a long one."

Keep it less than one page with lots of white space and in 12-point type. If it's longer, ask yourself if each sentence meets the qualifications in the first section. If not, cut it.

Munro says, "What you're telling the hiring manager [in a short cover letter] is, 'I'm the perfect fit, write notes here and call me in.'"


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Plan B: Should You Take a Survival Job?

by Margaret Steen, for Yahoo! HotJobs


If you're out of work and your job hunt is not going well, you may be considering taking a "survival job" -- one that will help pay the bills but doesn't compare to the one you lost.

But how will employers considering you for a professional job view a stint working retail or doing low-level work in your field?

Experts say this is the wrong question: The key is to consider your own circumstances, rather than what other people will think.

Stigma Factor Wanes

For example, some people consider a survival job because they're convinced they will seem more appealing to employers if they are employed. But Mary Jeanne Vincent, a career coach in Monterey, California, said employers have grown more understanding of unemployment.

"Today, it happens so frequently, it just doesn't have the stigma," she says.

On the other hand, some people may resist taking a survival job because they don't know how they'll explain it to potential employers. This, too, is the wrong way to approach the issue.

As long as you can explain your decision in positive terms -- whether it's how you have been spending your time while not working or what you have learned from your survival job -- you don't need to worry much about employers' opinions.

"How do you explain what you gained from doing it, and why you did it?" says Ken Soper, a career counselor in Grand Rapids, Michigan.

Instead, focus on your own situation -- beginning with finances.

"Some people are very close to the edge" financially, Vincent says. If you can't put food on the table or fear you might lose your home, then you shouldn't hesitate to take a paying job.

Factors for Your Decision

On the other hand, Vincent said she sees some people who have been job-hunting only a few weeks and think they should take any job that's offered, even if they have the money to search longer. That can be a mistake as well.

When weighing whether to take a survival job, consider these advantages:

* It shows your character. "It will say something about your values and how hard a worker you are -- you're willing to do what needs to be done," Soper says.

* It expands your horizons. "Sometimes it opens up opportunities that you would never have considered," Vincent says.

* It slows the financial bleeding.

Weigh them against these disadvantages:

* It will slow your search for a better job. It takes time and energy to look for a job, and working will cut into both. Consider how you will carve out time to continue your job search.

* It could halt your search altogether. "You don't want to get a false sense of security" and stop looking for the job you really want, Vincent says.

* It may not pay enough to make it worth your time. A commission-only job, for example, may feel good because it gives you something to do. But selling things in a down economy is tough, and you may expend a lot of time and energy without really helping your financial situation.



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Hot Prospects From Cold Calling

by Larry Buhl, for Yahoo! HotJobs


In the era of emails and online social networking, the old-tech method of pitching yourself over the telephone is an overlooked way to job hunt. Some experts say it's overlooked for a good reason: Cold-calling strangers has a pretty low return on investment.

In fact, in a 2009 ExecuNet Job Market Intelligence Survey, only 3% of executives say cold calling is an effective career strategy (whereas 73% said networking was effective). Dave Opton, founder and CEO of ExecuNet, said job seekers at all levels of the career ladder are better off relying on job-search strategies.

"Put yourself at the other end of the call," Opton tells Yahoo! HotJobs. "If you're busy, are you going to want to spend time on the phone with a stranger who's calling you for a job? Probably not."

Then again, Opton admits that very often people aren't effective at cold calling because they don't know how to do it right, and that under the right circumstances a cold call could pay off.

How can it work, and for whom? Experts have a few suggestions.

1. Know yourself. If you are shy, hate talking to strangers, have a less than compelling phone presence, or possess a less than bulletproof ego, you'll end up being frustrated with cold calling. If you're outgoing and articulate, have a thick skin, and already have experience in sales or marketing, you'll stand a much better chance of getting what you want from a cold call. Furthermore, if you have a distinct skill set that causes you to stand out from the crowd, cold calling can be more effective, according to Massachusetts-based career coach Jean Knight.

2. Call the right person. It's safe to cold call a recruiter, but take the time to find out a specific manager to contact. "Forget about calling human resources, unless you want a job within that department," Knight says. "HR will just tell you to send in a resume. Do some research to find the hiring manager."

3. Name-drop if possible. Cold calling works best when someone at the organization has already referred you, so use that referral if you can. If you can't, never lie about being referred. You will be discovered and remembered, and not in a good way.

4. Have a compelling pitch. Sales people use scripts to sell products and services. No matter what field you're in you'll need a script -- a powerful, short one -- to sell yourself to a stranger over the phone. "You need to hook the caller in 10 seconds," Knight says. "If you say, 'Hi, I'm Joe Smith and I'm calling about the network administrator position,' you won't get anywhere. If you say, 'Hi, I'm Joe Smith and I worked with one of your competitors for five years and managed projects involving Java for five years and I think I would be perfect for the network administrator position,' you may get a chance to set up a meeting."

5. Practice your pitch. "Try out your pitch on your coach, a colleague, or a friend who can give you an unbiased opinion," according to career coach and author Deborah Brown-Volkman. "And make sure you can be as polished and professional and passionate on your twentieth call as you are on your first," she tells Yahoo! HotJobs.

6. Follow up, but don't stalk. If you're sure your pitch is stellar but you keep getting the hiring manager's voice mail, keep trying, Brown-Volkman recommends. "Very often people are simply busy, so try calling three or four times before you decide if you want to continue, and don't take it personally if they don't get back to you." If you receive a firm "not interested," know that it's time to move on.


Even though cold calling is one of the less effective job-search strategies, it still works better than cold-emailing, according Brown-Volkman. "Today everyone sends emails, which are easy for the receiver to delete. An email is a passive medium, and can't convey passion the way your voice can. A phone call is a stronger form of connection, and because fewer people use cold calling you stand a better chance of standing out."

Still even the best cold-calling strategies are never as effective as networking. But when used together, these strategies can lead to hot prospects. "When it comes to hunting for a job, it's all about building trust and building relationships," Upton says. "To have the best chance at success you should build your network to where you get referrals instead of having to 'dial for dollars.'"


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What Are Green-Collar Jobs?

What Are Green-Collar Jobs?
by Ada McMahon, Green for All


So you've heard President Obama talk about green-collar jobs, and you're ready to get one for yourself. If only you knew what a green-collar job actually is.

The simplest definition of green-collar jobs comes from Green for All founder Van Jones:

"A green-collar job is a blue-collar job, upgraded to better respect the environment."

Jones knows what he is talking about. After all, he now serves as Special Advisor on Green Jobs to the White House.

Transforming Blue-Collar Work

Everyone knows what a blue-collar job is, right? Many green-collar jobs are in familiar fields like manufacturing, construction, and maintenance and repair.

And like blue-collar jobs, many green-collar positions do not require a college or graduate degree. Rather, some additional technical skills and job training are often enough to ramp up workers for green-collar jobs.

For a job seeker, this can be good news. You may not need to learn entirely new skills in an entirely new field. Instead, a few months of training may be enough to "green" your trade.

A steel worker is working a green-collar job if he or she is building a wind turbine.

Another simple, yet essential, tenet of a green-collar job is that it is good for people and planet. The "people" part means workers in green-collar jobs must be paid a family-supporting wage, have safe working conditions, and have opportunities for career advancement. Pushing a broom for $7 an hour doesn't count as a green-collar job, even if it's a solar-panel factory you're cleaning.

Over the next 18 months, green-collar jobs are expected to grow significantly in the United States, mainly due to government investment through the American Recovery and Reinvestment Act (aka the stimulus package). This means more training programs that will give you a leg up in entering green-collar fields.

Opportunities to Watch For

Look for growth in these fields below. This list illustrates the range of green jobs available, from "green-collar" to white-collar work in green fields:

Green Building Retrofitting -- Fixing up buildings so that they leak less energy helps homeowners save on energy bills, lowers the use of dirty energy, and creates jobs like:

- Energy auditor
- Green carpenter
- Insulation installer
- Environmental compliance specialist

Mass Transit and Transportation -- Clean mass transit options (trains and zero-emissions buses) that cut down on carbon pollution.

- Civil engineers
- Rail track layers
- Bus/train systems operator
- Urban planner

Renewable Energy -- Wind and solar energy are clean and safe energy sources, and rapidly expanding fields. It takes 250 tons of steel to make one wind turbine -- that's a lot of work for steel workers, many of whom are currently unemployed.

- Wind turbine machinist
- Solar and PV (photovoltaics) installer
- Iron and steel workers
- Solar operations engineer

Public Utilities (recycling, water treatment)

- Recycling center operator
- Waste water engineer
- Water quality consultant

Learn more at GreenForAll.org, or download the "Green Jobs Guidebook."

Green For All is a national organization dedicated to improving the lives of all Americans through a clean-energy economy. The organization works in collaboration with the business, government, labor, and grassroots communities to create and implement programs that increase quality jobs and opportunities in green industry -- all while holding the most vulnerable people at the center of its agenda. For more information, please visit GreenForAll.org.


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Selasa, 10 Agustus 2010

7 Smart Career Tactics

7 Smart Career Tactics
by Robert DiGiacomo, for Yahoo HotJobs!


One of the keys to a successful career is making the right decisions at critical junctures, whether you're fielding a job offer, asking for a promotion or plotting your next move.

Beyond those major decisions, every day presents myriad, small opportunities to make good -- and bad -- choices that could have a big impact.

In an uncertain economy, knowing how to proceed at these junctures becomes even more critical, according to Arizona-based business and workplace consultants Jamie and Maren Showkeir, co-authors of "Authentic Conversations."

Here are seven tactics to help keep your career on track.

1. Don't play the blame game.

It's better to acknowledge your role in the company's problems -- and contribute to their solutions -- than to blame management or your coworkers.

"Once you see yourself as being in control of your future, you can change the conversation with your coworkers, by saying, 'We need to do our best to make this business work, or we'll be in even deeper trouble,'" Maren Showkeir says.

2. Skip the gossip and get down to work.

Send a message to coworkers about priorities by concentrating on the tasks at hand, instead of spreading speculative information.

"If you're spending time speculating on what may happen next, it's counterproductive," Maren Showkeir says.

3. Get the real story.

Avoid unnecessary anxiety by approaching a trusted colleague to find out the real bottom line with your company.

"It's easy to get caught up in the what-ifs," Maren Showkeir says. "My advice is to go find out what your manager or boss knows, and figure out how to prepare for the future."

4. Don't play the victim.

Identifying problems within your company won't get you anywhere, unless you follow through with strategic solutions.

"Being a part of an organization means having information, making sense of it, and acting on it," Jamie Showkeir says.

5. Think big picture.

Collaboration is more important than ever during difficult times, so it's wise to put aside any rivalries for the sake of your company's future.

"If you're working together, you have the power of many minds to get things done," Maren Showkeir says. "Collaborations can be a really powerful way to both strengthen the business for when it improves again and to not feel so alone and overwhelmed by all the work staring you in the face."

6. Be a listener, not a talker.

Remember that what's left unspoken during a meeting is just as important as what's on the agenda.

"If we don't discuss concerns and fears, we're missing two-thirds of what's relevant to a project's success," Jamie Showkeir says.

7. You gotta have hope.

In the workplace, misery doesn't really love company, so try to focus on the possibility of better times ahead.

"Would you rather place your bet on the future by engaging in hope and optimism, or be pulled kicking and dragging into it?" Jamie Showkeir says. "How we answer that question ultimately drives our behavior and our success in how we engage others."


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5 Steps to Better Time Management

by Gary Swart, oDesk.com


Time management is essential in our high-speed, always-on culture, yet most advice you'll find on this topic is pretty vague. "Setting goals" and "making time work for you" are, um, great, but so are practical efficiencies. Because oDesk is home to thousands of self-starting contract workers, we've seen many efficiency tricks.

The headline promises five steps for time management, but they all come from a single principle: You can only do one thing at a time, so do it right.

Finish what you've started. This is the core idea: Where possible, working a single task to completion is more efficient. When you sit down to work, you spend a few minutes just getting "settled in" before you're productive. If you jump from task to half-finished task all the time, that's a lot of minutes lost to "rolling up your sleeves."

Think small. You can't always spend several hours working straight through on a single big job. Don't think in those terms. Use a simple to-do list (try RememberTheMilk.com), and take each item to completion without interruption, unless something's literally on fire. An example for the job-seeker: It's not "I'll look for jobs this afternoon," it's checking email for replies to previous applications, scanning preferred job sites, writing cover letters, and tweaking your resume for each solid lead, etc.

Quit stalling. Once you're organizing by simple components, it's easier to dive right into the small tasks. It takes a lot of warm up and deep breaths before you jump off a high-dive and we're less hesitant about walking down a flight of steps.

Play well with others. When you're working as part of a team, make sure you're prioritizing what you do to get the most important parts into the production line. Nothing's worse than having people stand around waiting for you to produce. In a job search, prioritize anyone who's waiting to hear from you; hiring managers looking for self-starters (and who isn't?) will appreciate and remember your promptness.

Analyze your output. How could you have been more efficient? How much of your time goes to trivial, mundane work rather than the challenging stuff you enjoy and that your boss values? Job-seekers, log the time you spend at various job sites, and count how many real leads that effort yields. This way you can reprioritize your efforts for high value results. Why are you still lurking on that job board that dried up two years ago?

It's a multitasking world, and there's no changing it. But when a dozen things are clamoring for your attention, you can still organize them on your terms.

Gary Swart is CEO of oDesk, the marketplace for online workteams.


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Jumat, 06 Agustus 2010

8 Fast-Growing, High-Paying Jobs

8 Fast-Growing, High-Paying Jobs
by Carol Tice, PayScale.com


With the economy shrinking, many job-hunters are looking for a new career that pays well -- and they need to find one that's not going to disappear.

Robin Ryan, career coach and author of "60 Seconds and You're Hired," says, "I look at where you can make good money, where employers are looking for people and saying they can't find them."

Below are the careers that are forecast for strong growth over the next decade, based on U.S. Bureau of Labor Statistics (BLS) projections through 2016.

Ryan notes that the federal growth forecasts are a few years old, and some fields are undergoing rapid change. Be on the lookout for emerging opportunities, especially those that involve Internet skills. With the cost of education soaring, we asked our experts to focus primarily on careers you can get started in without a four-year degree.

1. Physician's assistant -- The economy may be down, but people still get sick and need to go to the doctor. As the population continues to age, health-care fields will continue to see strong growth, says Ryan. Physician's assistants usually take a two-year course (in addition to required college coursework and/or degree) and need to pass a certification exam. Then, they assist doctors in hospitals and clinics or in rural areas they may provide care if a doctor isn't always available. 27% projected growth, according to the BLS. Median annual salary: $88,575

2. Database administrator -- One thing's for sure in this uncertain economy -- companies continue to pile up data and need experts to make sure it's properly organized and securely stored. Some database administrators get started with just a two-year degree -- and if you enjoy computer programming, this is one of the best-paid areas in computer tech. 28.6% projected growth. Median annual salary: $73,388

3. Video game designer -- The gaming field is exploding, notes Ryan. There are hugely successful massive multiplayer online role-playing games, casual games to play on computers, PDAs and cell phones, as well as games for Xbox, Nintendo and other proprietary game systems. If you're a game nut, consider learning how to create games to cash in on this trend.

"These skills are often self-taught," she notes. "And programming jobs pay extremely well." 35% projected growth. Median annual salary: $66,664

4. Medical equipment repair -- As medical equipment uses more complex technology, there are more parts that can malfunction -- and more need for repair technicians. You may need a two-year degree, but the BLS reports most training is on the job. 9.4% projected growth. Median annual salary: $62,115

5. Media planner/buyer -- Though the official BLS data doesn't show explosive growth here, the Internet is causing rapid change in this industry that probably isn't figured into federal forecasts yet, says job-trends expert Debra Yergen, author of "Creating Job Security: The 2009 All-In-One Workbook." While the traditional advertising industry may be shrinking right now, online skills are in demand, she says. Many online-media pros are learning on the job.

"This is an emerging area where talent is going to be rewarded," Yergen says. 11.7% projected growth. Median annual salary: $47,149

6. X-ray/Imaging technician -- The medical field is increasingly relying on X-rays, MRIs and other imaging technology to diagnose and treat patients, notes Yergen. As new types of scans are invented, and become covered by insurance, the demand for trained imaging technicians will continue to grow. The BLS says technicians can get started with a one-year certificate or two-year associate degree. 15% projected growth. Median annual salary: $42,749

7. Plumber -- Robin Ryan calls plumbing "a classic job most people don't want to do." Which is why it pays well. And bad economy or good, pipes burst and need replacing. If you enjoy working with your hands, look for an apprenticeship program where you can get paid while you learn on the job. 10.6% projected growth. Median annual salary: $42,001

8. Graphic/Web designer -- Like Internet advertising, anyone who can make companies' Web sites look better will be in demand, Yergen says. "This field will blossom as people find creative ways to help clients." About one-quarter of graphic designers are self-employed, the BLS reports, and may get started with a two-year degree or be self-taught. 44.6% projected growth. Median annual salary: $41,215

Source: All salary data is from PayScale.com. The salaries listed are median, annual salaries for full-time workers with 5-8 years of experience and include any bonuses, commissions or profit sharing.


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Kamis, 05 Agustus 2010

Dog-Friendly Workplaces Can Have Surprising Advantages
by Maria Goodavage, LiveCareer.com


Heading off to work and leaving your canine best friend behind -- with his hang-dog look and pleading eyes -- can be enough to make you want to stay home and play fetch all day.

But thanks to a growing trend, you may soon be able to leave your guilt at the door: More dogs than ever are accompanying their owners to work.

A recent survey by the American Pet Products Association found that 20 percent of companies now have pet-friendly policies. Even if your dog isn't permitted to set paw in your office on a regular basis, you may be able to convince your company to participate in Take Your Dog to Work Day, on June 26. Or you can create your own dog-friendly workplace by starting your own business. (Take the free entrepreneur test to see if you have what it takes.)

Here's some ammo that will help you win over your boss so that every dog can have his (work)day:

* Dog-friendly companies attract hard workers. In a 2006 survey conducted jointly by Dogster.com and Simply Hired, 66 percent of dog owners said they'd work longer hours if their dogs could join them at work. Almost half would switch jobs, and 44 percent would take a salary cut for the perk.

Dorrie Krueger, who has been bringing her 100-pound dog, Milford, to work with her almost daily for nine years at Build-a-Bear Workshop, based in St. Louis, is deeply grateful for this popular company perk. "I don't have the terrible guilt of leaving Milford behind, and I can -- and do -- stay extra long at work and not have to worry about going home and letting him out, "she says.

* Dog-friendly companies hang onto their employees. Since the vast majority of businesses, especially larger ones, don't permit pooches, those who land jobs with dog-friendly companies tend to stay on. "It's a great retention tool," says Stephen Fukuhara, director of facilities operations at Autodesk, in San Rafael, California.

* Dogs at work are stress-busting team-builders. Petting a dog has been shown to lower blood pressure and reduce stress. When dogs show up at work, they tend to be social lubricants that bring people together and attract lots of pats. "When someone is stressed, they pet Roman or another dog," says Fiona Nolan, an Autodesk project manager, of her rescued mutt. "Everyone feels better afterward."

* Dogs rarely cause problems at work. Some companies have strict policies, others are more laissez-faire. But tales of problems are few. (At Build-a-Bear, for instance, no dog has ever ripped apart a stuffed bear!)

It's a given that dogs who go to work have to be well behaved. But Liz Palika, author of "Dogs at Work," suggests a few other qualities that are helpful for a dog who goes to work: "Dogs should not be food thieves, or have lots of flatulence, drooling, constant scratching, or barking."
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The Rewards of Entrepreneurship

3 Success Stories
by Maria Hanson, LiveCareer.com


Who are the people behind the nation's 27 million small businesses? They're as varied as the enterprises they start, with different strengths, backgrounds, and reasons for pursuing their entrepreneurial dreams.

Here's a look at three successful, very happy entrepreneurs and what makes them tick.

Jacquie Steiner, owner of Moveable Feast in-home cooking service, started preparing meals for her family when she was only 9 years old, after her mother developed a long-term health problem. "I loved it from the start," she says. "I could make food that brought my family together, helped my mom, and made people feel happy."

Cooking for others continued to be a passion for Steiner throughout her career as an event coordinator. Last year, when she lost her job because of the recession, she decided to turn her passion into her profession. She founded Moveable Feast, and now prepares meals in the homes of clients all over the Western U.S. Some are just too busy to cook, but want the nurturing nourishment of meals home-cooked to order. Others have health issues that prevent them from cooking.

"It's so gratifying to cook for other people. Food is more than mere sustenance. It's soul. It's love," she says.

Robin Baggett, owner of Alpha-Omega Winery in Napa Valley, wasn't always a wine connoisseur. In college, Boone's Farm Strawberry Hill was his wine of choice. But as he grew his law practice over the years, his tastes in wine became more refined. When he saw an opportunity to enter the wine business, he jumped in, with strong financial motivation: Profit was his main motive.

The move paid off, with his most recent winery venture seeing a 40 percent increase in sales since last year, and winning raves from the critics. Baggett attributes much of the winery's success to something that comes naturally for him: Being a people person. "To be successful in business, it's about people. I'm a big believer in the team concept," says the life-long athlete. "I'm very proud of the staff I've been able to put together. They're key to our success."

Shira Levine, owner of SuperYenta matchmaking and dating coaching, knows first-hand the benefits of a good fix-up. Her own parents met through one, as did she and her husband. When she's not trying to coordinate matches among her hundreds of friends and acquaintances, Levine doles out sage dating advice for a small fee.

"SuperYenta is my calling," says Levine. "Many people need to talk to an objective person who isn't family or friend. It's a huge relief for them to get good, non-judgmental advice on this journey," she says. One of her more popular services is editing online dating profiles. ("I always edit out the romantic walks on the beach," she says.) The more people she makes happy, the better. Her greatest joy: "I like to be able to give the speech at the wedding."


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