The internet can be a large, scary place. Especially for the small business owner. Everybody you've talked to, including your mother has said to you, "You should have a website." Well yeah, ok, but where do you even start? Ordering business cards was tough enough.
Well here's the good news. The internet has changed. And the fact that you're starting now (or maybe rethinking now) is a good thing. It means that you can begin to establish your small business's online presence with a focused, driven plan designed to increase your business via the internet.
In the past, everybody was in such a rush to get their website on the internet, that a lot of small businesses paid a lot of money for websites that were low quality and ineffective (for a number of reasons). This soured a lot of small business owners on the idea of websites and many of them eventually gave up on using the internet as an active source of new leads, traffic, and business.
Old print and magazine marketing techniques don't apply to the internet. This is where a lot of small businesses fail on the internet market.
Your website is much more than a simple electronic business card.
It's an active member of your marketing team. It's not just there to give customers a map to your store - but it's there now to help customers find your services, give them quality information, and guide them to your front door.
And your website isn't on the web all alone. Not only is it a part of your team, but it's a part of a larger marketing team. It's partnering with the search engines, article directories, social bookmarking sites to guide customers to your services.
Your goal for your website should be to help it become a part of this organically growing electronic network. By optimizing it for the search engines, creating fresh content on a regular basis, and actively targeting specific keywords and phrases, your website is going to bring in business that your competitors are still dreaming about.
And the great thing about all of this is that you're likely to be one of the first in your local market to target these customers actively on the internet. Most small business owners don't have the time or the know how to know where to get started with successful internet marketing.
That's one reason why a web site designer isn't necessarily the first person you should consult when looking to put together your website. The real wizard at work should be a professional internet marketer. Somebody with the experience to help you understand your market and help you put together a plan for tackling your local market online.
Think of an Internet Marketer as the contractor for building a home. He might hire different subcontractors (writers, graphic designers) to help put the pieces together - but he's going to be the one that's going to make sure everything works together so that your website follows a plan and does exactly what you need it to do. Bring in highly targeted customers.
And we all know what that means.
We hope you liked this article. Please visit us to learn more about Florida SEO firm today. We offer Florida online marketing services for businesses in Miami, Orlando and Tampa.
By Santiago Caicedo
Tidak ada komentar:
Posting Komentar